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title: How to Grow Your Small Business
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Want your business to fly high? Work on these 6 crucial parts of your "airplane" and connect them together so that it flies far and fast.

| View this email in your browser Old Man Winter is a monthly newsletter that shares valuable insights and actionable ideas to help small business leaders survive the elements and grow their businesses. New in the neighborhood? Subscribe here.   This newsletter is brought to you by Mr. Winter Walk-in Coolers and Freezers. We offer custom and foamed-in-place "quick ship" walk-in coolers and freezers to help small businesses keep perishables fresh and profitable.   Don't want these incredibly insightful and useful emails? Unsubscribe here. 🙏 TL;DR: Want your business to fly high? Work on these 6 crucial parts of your "airplane" and connect them together so that it flies far and fast. SPEAKING IN (AIRPLANE) METAPHOR   Build your business like a plane...or it will crash   A good commercial airplane has many parts, but six are crucial for it to safely reach its destination. They are the: Cockpit Right Engine Left Engine Wings Body Fuel Tanks Like a plane, your business has many parts, but six are crucial for it to fly.   Want your airplane to fly high? Work on these six parts of your business and connect them together to fly far and fast.    1. Cockpit The cockpit of the plane represents the leadership.   Leadership is in charge of getting the plane to its destination. The pilots have to know where the plan is going and reverse engineer its safe arrival.   Translation: Unite your teams around a clear economic mission to grow your business.   2. Right Engine The right engine represents your marketing efforts, which contribute directly to your plane's thrust.   When your marketing engine runs efficiently, your business sells more product. This moves your business forward and contributes to lift.   Translation: Clarify your marketing message to produce a considerable amount of thrust and grow your business.   3. Left Engine The left engine represents sales.   Sales increase the thrust of your plane.   When you learn to craft a million dollar sales pitch and invite customers into a story in which your products or services solve their problems, sales increase and the thrust that moves your plane forward increases.   Translation: Most people talk too much about themselves when they sell. "We're #1. We're the biggest....". Do this instead: make your customer the hero of the story and watch your business grow.   4. Wings The wings of the plane represent the products or services you sell.   If the products or services you sell are in demand and profitable, they will give the business lift and support the weight of the plane.   Marketing and sales provide thrust. But wings make your plane fly.   Translation: Optimize your product offerings to give your plane maximum lift and grow your business.    5. Body The body of the plane represents overhead and operations.   If your overhead gets big and heavy, the plane will crash.   A business's largest expense is almost always payroll. Payroll can crash your business unless you and your team run a management and productivity playbook.   Translation: Run a management and productivity playbook that ensures every team member is contributing to the overall economic priorities of your business..   6. Fuel Tanks The fuel tanks represent cash flow.   With fuel, energy is transferred to all the moving parts of the plane. Without fuel, the plane crashes no matter how well it's designed.   The same is true of fuel (i.e., cash) for a small business.   Cash must be managed so there is enough money to operate and plenty of cash on hand in case your plane has to circle the airport a few times to prepare for an emergency landing.   Translation: You need a strategic and simple method for managing money to grow your business.   Professionalize your operation   A business's potential is capped unless its operations are professionalized.   If your business revolves too much around you and your teams don't know exactly what they need to do to help your business grow, you may need to professionalize your operation.   How do you professionalize your operation?   By building reliable and predictable systems that allow your teams to execute your vision at a high level.   The simple metaphor of the airplane creates a powerful decision-making filter that allows you to grow your business intuitively.   If you want your business to grow, focus on growing the six parts of the plane in proportion to each other.   As always, stay aware, stay educated, but most importantly stay cool.   Talk soon, Old Man Winter Source: How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off PROPER EDUCATION Allow us to introduce the most comprehensive walk-in cooler guide in the industry.   We know you have options when it comes to buying a walk-in cooler, so we're honored for the opportunity to help you in your journey.    We're committed to helping you make the best decision when it comes to buying a walk-in cooler...even if it means sending you to our competition. . We'd love your business, of course. But first, we'd love to earn your trust.   "How to Buy a Walk in Cooler in 2023" covers all major aspects of buying a walk-in cooler, from learning how they're made to helping you find a reputable refrigeration contractor to providing you a list of the top walk-in cooler manufacturers in the U.S.   The world of walk-in coolers is a mystery to most people outside the foodservice equipment and commercial refrigeration industries.   Our goal is to demystify this world so you can easily understand the basics.   Even a small amount of walk-in cooler knowledge can help you make better decisions and avoid costly mistakes.   Keep Reading → What to do next ➡️ Was this newsletter forwarded to you? Sign up here.   ➡️ Need a new custom walk-in cooler or freezer? Take a look at our offerings here.   ➡️ Need a new foamed-in-place quick ship walk-in cooler or freezer? Learn more about our standard quick ship boxes here. PRODUCTS       PARTS       CONTACT You're subscribed to the Old Man Winter newsletter from Mr. Winter, Inc. Don't want these incredible emails anymore? Unsubscribe 800-327-3371 Mr. Winter, 8800 NW 77 CT, Medley, FL 33166, 800-327-3371 Manage preferences |
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