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title: How this family-owned restaurant chain grew despite Covid
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Find out how this family-owned restaurant chain expanded its locations despite sales plummeting by 80% after Covid.

| View this email in your browser Old Man Winter is a newsletter that shares valuable insights and actionable ideas to help entrepreneurs and small businesses survive the elements and grow their businesses.   If you enjoy this newsletter, please consider sharing it with others via: LinkedIn, Facebook, Twitter, WhatsApp, or email. Don't want these awesome emails? Unsubscribe here.   Today's Topics: Plan B: Growing a business despite Covid OMW Recommends: The Saylor Series QOTD: Learners vs Knowers   PLAN B From Down-n-Out to 8 Locations What do you do when you're in the midst of expanding your family-owned restaurant business and a black swan event like Covid plummets sales by 80% and forces unanticipated layoffs?   You convert all your excess cash reserves into Bitcoin, of course.   That's what Tahinis, a small restaurant chain in Canada, did in August 2020 when prices for ingredients to make staple Middle Eastern dishes like shawarma began soaring due to supply chain bottlenecks and the devaluation of fiat currencies.   According to Tahinis co-founder Aly Hamam, poultry shot up by 45%, beef is up 25%, imported goods and spices are up 65%, and oils are up 110% since March 2020.   Meanwhile, Tahinis is up 460% on their initial Bitcoin investment (Bitcoin traded under $12,000 in August 2020; it's currently trading at about $54,000). That investment has allowed them to expand to 8 locations, with a total of 29 locations expected by 2022.   The Macro Strategy (by MicroStrategy)   Tahinis is following the Bitcoin corporate playbook laid out by MicroStrategy CEO Michael Saylor. They keep a few months of working capital in cash and save whatever is left over (their profit) in Bitcoin.   When asked about Bitcoin's price volatility after their initial Bitcoin purchase in August 2020, Aly calmly responded, "I believe we are in for a bull market that will shock the world. Even when we hit a bear market in a few years, it (Bitcoin's value) will be massively higher than today. And because my conviction in Bitcoin is so high, I doubt we will ever sell them".   As a matter of fact, Tahinis continues to sweep profits into Bitcoin. They're buying Bitcoin month after month regardless of price. In other words, they're stacking sats.   "Our cash reserves swelled and business was booming again (as a result of the government stimulus). But it was apparent to us that cash didn't have the same appeal. That eventually, with all the excess cash circulating, it would be worthless."   "This is a generational invention and I learned from Saifedean to have a low time preference," adds Ali. "We plan on passing on this company and its wealth to our kids."   Recommended Reading: This twitter thread by Tahinis Restaurants explaining why they chose to invest profits in Bitcoin.   WHAT WE'RE READING 🤔 Am I Too Late for Bitcoin?: It's easy to believe that most of Bitcoin's growth is behind it. But when we apply critical thinking to assess where Bitcoin is in its growth trajectory, we find the opposite is true: it is still very, very early.   📈 The Case for a Small Allocation to Bitcoin: Bitcoin still has a chance of failing and becoming worthless. However, if it does succeed, 1 Bitcoin may be worth more than $1 Million USD in less than 10 years. That's why everyone should invest at least 1% of their wealth in this nascent technology.   ❌ Why Bitcoin is Not a Ponzi Scheme: Point by Point: One of the concerns aimed at Bitcoin is the claim that it's a Ponzi scheme. This article takes a serious look at the concern by comparing and contrasting Bitcoin to systems that have Ponzi-like characteristics to see if the claim holds up. Short answer: it doesn't.   WALK-IN COOLER PARTS & ACCESSORIES Need new door hinges, latches, closers, or gaskets for your walk-in cooler or freezer? Visit our online store and order all your walk-in cooler and freezer parts and accessories today: https://mrwinterparts.com/   OLD MAN WINTER RECOMMENDS Want to learn more about Bitcoin but don't know where to start?   Look no further than The Saylor Series on The "What is Money?" Show.   This 17-part series is long, but well worth your time and attention. Michael Saylor, CEO and co-founder of MicroStrategy, takes viewers (and listeners) on a journey to answer a seemingly simple question - "What is Money?".   Your reward for going on this journey is a master's degree in History, Philosophy, Science, Finance, and Economics. Your understanding of the world will change. And gradually (then suddenly), Bitcoin starts to make sense.   You can access the entire series FOR FREE on YouTube or search for The "What is Money?" Show on your favorite podcast listening device.    QUOTE OF THE DAY   PRODUCTS       PARTS       CONTACT You're subscribed to the Old Man Winter newsletter from Mr. Winter, Inc. Don't want these incredible emails anymore? Unsubscribe 800-327-3371 Mr. Winter, 8800 NW 77 CT, Medley, FL 33166, 800-327-3371 Manage preferences |
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